Before embarking on your journey to become a TikTok Shop Seller, it’s essential to ensure you have the necessary information and documentation.
Key Steps from Registration to Launch:
- Verifying your business
- Submitting tax details
- Setting up warehouse logistics
- Adding products
- Linking your official TikTok account
Let’s Begin!
Step 1: Sign Up!
- Create Your TikTok Shop Seller Account
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- Begin by visiting the TikTok Shop Seller Center here
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- Register using your phone number or email
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- Ensure your region is set to US to proceed with region-specific seller guidelines
Upon signing up, your account will be verified as belonging to a US-based seller
- Understand & Agree to Terms
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- A pop-up will guide you through TikTok Shop’s terms and conditions. Take your time to understand them, ensuring that your expectations are aligned with the platform’s standards
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- Enter the invitation code (if applicable), which links to your business identity, enabling you to officially begin setting up your shop affiliate marketing
Step 2: Business Verification
Your next step is ensuring your business is verified to operate on TikTok Shop. This is a crucial step – accurate and complete submissions will smoothen your process
- Submit Business Information
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- Define your business type (Corporation or Individually-owned Business)
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- Set your shop name and reference to represent your brand accurately
- Documentation for Verification
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- If you are registering as a corporate entity, additional company details such as:
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- Company Name
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- Business Registration Number (BRN)
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- Registered Business Address
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- You will need to submit identification documents for personal verification, such as:
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- Passport
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- Driver License
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- Social Security
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- State ID
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- Tips:
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- Documents must include all key information that is easily recognizable
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- Ensure all information matches exactly between your documents and the details entered in Seller Center (e.g., addresses on utility bills should match your submitted information)
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- For specific documentation submission requirements, please view Seller Onboarding Document Submission
What if your registration is rejected?
- Review and correct any discrepancies in your information
- For unclear documentation, upload a clearer copy following the platform’s image standards (JPG, JPEG, PNG, or PDF format)
Step 3: Tax Information – Completing Your Seller Profile
With your business verified, the next part involves submitting tax details. This is necessary for receiving payments from TikTok Shop.
- Fill out the Required Forms
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- US-based sellers will need to complete a W9 form
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- Non-US sellers will complete a W8 form
- Tips:
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- Verify that your Taxpayer Name, EIN/SSN, and Tax Number exactly match the documentation provided. If there’s a rejection, review and resubmitTikTok Shop will collect your tax information according to your business type.
Step 5: Upload Your First Product – Your Shop Takes Shape
With your business, tax information, and warehouse set up, it’s time to populate your TikTok Shop with products!
- Add Products to Your Shop
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- Start by uploading your first product through the “Upload Now” button
- Explore Multiple Paths:
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- TikTok Shop allows you to:
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- Upload products individually
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- Bulk upload for faster setup
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- Synchronize your TikTok Shop with an existing external eCommerce shop
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- Tips:
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- Products won’t be visible until document verification is completed, so ensure you have completed all steps up to this point
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- For more guidance, refer to the Product Upload Guide for a detailed step-by-step process
Step 6: Linking Your Official TikTok Account – Building Your Brand Presence
Once your products are uploaded, it’s time to drive traffic and engagement by linking your TikTok Shop to an Official TikTok Account
- Linking Your Account
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- Your Official TikTok Account will be the face of your brand and products on the platform
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- After linking, your shop products will automatically be displayed on the TikTok account, giving you a seamless e-commerce presence
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- Please note that each TikTok Shop may link to only one Official TikTok Account. You may change this account up to three times, but use this wisely as each change affects your brand continuity
You’re all set – Start Selling!
With your shop set up, products uploaded, and TikTok account linked, you are now ready to start selling! This is where your learning journey as a TikTok Shop Seller truly begins. Optimize your shop, engage with your audience, and continue to grow your brand on TikTok.