1. Introduction to Mattresses
Spring mattress vs Coir mattress
Coir mattresses are made from coir fibers and natural latex in a unique layered manner, with an advantage of being long-lasting and naturally resistant to dust. Coir has many health benefits. By containing, supporting, and distributing the human body mass over a larger part of the mattress, coir mattresses support and conform to the human body, unlike traditional mattresses that have resistance. spring mattress vs coir mattress With natural springiness, coir bedding products provide a healthy sleep. Coir is naturally airy owing to its construction and thus is the coolest bedding material available. It has excellent air-controlled breathing properties; these same properties cannot be duplicated using synthetics. This gives coir its unique quality, with no other mattress fiber providing the same benefits. With variable force, the elastic properties of the coir create no interference with the natural elasticity of the body to its shape, effectively distributing the weight in a coir mattress. This prevents pressure point pains with unique mileage and kindness distances. Furthermore, the air circulation of the coir does not retain moisture. Natural fibers are known for their well-insulating properties and their ability to absorb moisture and produce dry results. Coir naturally possesses both these characteristics, making it the best wicking natural mattress.
Introduction: Mattresses play a vital role in an individual’s life from both the comfort and health perspectives. A good night’s sleep is a right of every individual and plays an important role in their daily routine. A sound sleep helps in rejuvenating the entire body. Simply stated, a mattress is a large pad with coir, foam, and/or springs, and it is an important stationary item for households. Traditionally, mattresses were made out of cotton and coir or by using steel spring technologies. With the emergence of technology, various new techniques have been used for the making of mattresses such as pocket springs, foam, and so on. Pocket spring mattresses comprise a large number of springs, with each of them encapsulated within their individual fabric pockets. The fabric pockets work independently as a network of support to provide the sleeper with high support and the least disturbance. The pocket spring mattress is one of the most luxurious mattresses and has several positive reviews and ratings from potential buyers.
1.1. Importance of Choosing the Right Mattress
Currently, it is believed that to create conditions for high-quality, healthy sleep it is better to place the mattress on the wall opposite the door with a headboard. The walls with windows should be left for communicating with the environment and other activities. In the modern world, there is a wide variety of mattresses. They are divided into several characteristics. The most relevant for children, who have not yet fully formed the musculoskeletal system, is the orthopedic effect. Children develop most effectively at a healthy, good sleep. To stimulate optimal physical perfection in children, it is worth providing conditions in which a young person can relax, recover after physical exertion, gain the necessary amount of sleep.
A third of a human life passes in a dream. And a quality, vigorous sleep is the key to a good mood, health, and performance during the day. That is why we should take seriously the issue of choosing a mattress. There are quite a few types: made from natural and synthetic fillers, spring, spring independent or springless. However, in stores children’s assortment of promotional mattresses is more often presented. Children’s orthopedic mattresses also come in many different types: spring Galateja mattress, coconut coir mattress, springless Breeze mattress, Lotus mattress with solvent, Musk mattress with a massage effect. Orthopedic mattresses with fantasy names also meet. When choosing it is worth focusing on the proposed promotions, as in the Unicorn store at 85A Minskaya Street.
2. Fundamentals of Pocket Sprung Mattresses
A pocket sprung mattress is a more advanced and vastly improved version of an open coil mattress. It consists of numerous springs, each one encased in its own fabric. The advantage of a pocket sprung mattress lies in the fact that each spring works individually and it does not depend on its neighboring springs to give you support. So you can be sure to get perfect support on your back, regardless of your sleeping position. Also, the absence of interdependent neighboring springs means that you will not feel those annoying dips or rises when you sleep in a single position on your mattress for a longer duration. Also, the contour hugging property exhibited by pocket sprung mattresses makes them ideal for people who suffer from chronic back pain. Unlike in open coil mattresses, pocket sprung mattress springs usually are not wire tied together. Yet, they give better support for overweight and obese people, unlike open coil mattresses.
2.1. Structure and Components
Most pocket-sprung mattresses are made with a mixture of comfort layers to provide customers with a certain degree of firmness and support. The types of comfort materials implemented in this study included memory foam, latex, one-sided quilting, ergonomic foam, support foam, high-density foam, poly foam, and regular foam. The types of components used in pocket sprung mattresses in this study included Tencel fabric, cotton fabric, pocket spring, joma foam core, and coconut fibre for support. The range of material compositions in the production of pocket sprung mattresses varies for medium to high-end mattress consumers.
A pocket sprung mattress consists of two main parts: (1) a box spring containing small individual springs, normally with a soft padding layer or a tough outer fabric; and (2) a comfort layer and item covering the box spring, normally including air permeable padding materials. The pocket springs are wrapped in fabric, so all springs work separately. A normal design is to make firmer springs around the edges and sometimes a zone of a different strength in the middle of the pocket sprung mattress to increase support to pressure points. Researchers found that most people sleep on their side, thus they need a mattress that supports their pressure points and contours their body adequately to maximize both comfort and sleep quality.
2.2. Benefits and Drawbacks
Pocket sprung mattresses have lots of benefits. The most important one is that there is even weight support from head to toe. Due to this, there will be less tossing and turning during sleep, which will result in improved sleep quality and improved mental and physical performance. These benefits are not counted for coir mattresses. Due to such benefits, pocket sprung mattresses have many price categories, with a wide range. With top-notch quality and longevity, there exists strong competition between these manufacturers in the price-quality continuum. Nevertheless, sales promotions are being made. Such consumer complaint literature is being drawn and a marketing research study is being conducted to create a competitive price-quality continuum. However, coir mattresses have a lower range in price-quality, and a comparative study is not identified. Overall, pocket sprung mattresses are the best alternative.
In the fourth section, different types of pocket sprung and coir mattresses are compared. Pocket sprung and coir mattresses are chosen based on several benefits counted by parents during shopping. Along with these benefits, there are a few drawbacks as well, which have resulted in consumer complaints. These complaints increase the urgency and importance of the study. These complaints include the short lifespan of coir mattresses and dimpled skin in children due to sweat overflow from coir mattresses. Sweat overflow occurs due to the removal of absorptive wadding and fabric protection from coir mattresses. As there is always a higher demand, parents are sometimes bound to purchase these traditional types of mattresses. In order to extend the life of coir mattresses and investigate if winds and sweat overflow of coir mattresses still occur in the future, coir and pocket sprung mattresses are chosen for comparison.
3. Coir Mattresses: An Overview
In the case of flame retardant regulations, coir mattresses are frequently recommended for clients who prefer a no-frills mattress. Coconut coir mattresses are not as supportive or relaxing as a polyurethane or latex mattress, but their minimalist approach offers advantages such as lightness and a variety of airflow. Mattresses with poor airflow can cause the user to suffer from night sweats, which can be alleviated by using a coconut coir mattress. The long service life of these mattresses also supports the notion of recycling mattresses since coir mattresses are organic and biodegradable and have a history of being recycled across the world, including Finland.
Coir mattresses from Unicorn are made from tough coir fibre extracted from the crispy husk surrounding coconuts that are grown in tropical areas, including India. Coir mattresses’ unique open-weave structure does more than provide efficient ventilation and drainage in general agricultural use; it is also an extremely efficient insulator which keeps the mattress warm in the winter and cool in the summer. This enables the optimum sleeping temperature to be maintained, allowing the sleeper to rest properly. Furthermore, the lack of metal in coir mattresses provides wearers with confidence that the sleep quality will not be interrupted. Coir mattresses are incredibly long-lasting and durable, and they have the potential to last several years. Due to the coir fibres’ long-term resilience, the mattresses remain firm and supportive long after traditional padding and spring layers have worn out and compressed.
3.1. Composition and Manufacturing Process
The product has to be fabricated by world-class machineries. A lightweight Kiln Dried Coconut Husk as comfort material makes the mattress light in weight and provides a high level of comfort. Side flaps made of Active Support in Pocket Spring Mattress-Normal Foam are considered to have good strength and high longevity. The outer fabric, side fabric, and the tapes provide the assurance of the quality of the mattress. Padding made from rubberized coir provides life expectancy, and soft foam provides good comfort. The mattress quality is decided by the treatments provided to each kiln-dried coir sheet of the mattress. For yoga, the Natural Sponge Sheet is considered as the best material. The edge clips ensure a longer life for the mattress. The non-woven material made from Active support Spring Rubberized Coir Horse Comb Brushing alone can increase the comfort physicians in Pocket Spring Mattress-transforms the conventional coir. The main materials are coconut, hard husk of coir, a mixture of natural rubber, and latex-based substances.
The main components of a mattress are its fabric, stitching, filling made from coir or various types of foam, and the springs. Each component has to be matched with one another. If the user’s weight is more, the required thickness and number of springs have to be increased, and the rigidity of springs has also to be made high. The body of the mattress is stitched through cushioning material, mainly foam-foam, coir-foam, and coir-coir combinations. The foam used could either be a maximum of soft foam, a maximum of rubberized coir-polyurethane, or latex-based foam. Pocketed springs need to be assembled on comfort foam (inner side of the kiln-dried coir) and side foam.
3.2. Advantages and Limitations
Pocket sprung mattresses contain many small springs housed in separate fabric pockets. They distribute the weight of a sleeping body more evenly than an old, lumpy mattress. The springs individually adjust to the contour of the sleeping body, providing greater support and reducing the likelihood of backaches. The individual adjustability of the springs also guarantees minimal disturbance at night, thus ensuring sound and restful sleep. One major advantage of these mattresses is that the person lying on the mattress does not create a situation that affects the person lying next to him or her. They enable one to maximize his or her capacity and relieve one from restlessness to improve the overall sleep pattern.
This section discusses the various advantages and limitations of coir and pocket sprung mattresses. This will benefit both the stockists and the customers in their decision-making process as the manufacturers have always combined the two with one type as the mattress core and the other on the mattress. Based on this, the article aims to establish the most preferred combination in the coir and pocket sprung mattresses. A comparison between pocket sprung mattresses and coir mattresses in the context of Unicorn sale promotions is made. In brief, the research findings indicated that the combinations of pocket sprung mattress and coconut husk mattress are most preferred by customers.
4. Comparative Analysis
4.1 Sophistication of the Unicorn Mattress Brand: The Unicorn mattress brand is inherently sophisticated, complete with the mattress core, upholstery, and quilt. Substantial value is created by the proper interaction of the mattress brand at every level of the availability value chain and between sophisticated mattress brand elements. Technology in the form of spring coils, beddings surrounding the spring coils in the form of upholstery made from a variety of construction materials, and quilt provide a platform that fully justifies the sophistication of Unicorn mattress brands. However, the thread that ties these elements and the brands together, which when woven into the mattress product, is the knowledge of whether the mattress is of top, middle, or lower category. This knowledge is provided by the popularity and technology that enable them to interact specifically with the specific mattress and upholstery to ultimately build the unicorn mattress brand.
Introduction: In the present chapter, an attempt is made to undertake a comparative analysis of different types of mattresses focusing on technological inclusiveness and non-exclusiveness. The goal is to incorporate design characteristics that enhance consumer interaction and branding opportunities of mattresses, which usher into the realm of co-branding – a key driver of innovation and development. From these discussions, it is proven that universal participation and the opportunity to brand with a wide range of consumers are critically needed to be embedded into unicorn sale promotions or sales promotions on a platform devoted to offers from the manufacturer vested in the use of specific products.
4.1. Comfort and Support
All types of pocket sprung mattresses give a sensation of the body resting upon a thousand pillows. One does indeed sink into them and can thus relax. What is in question is the major factor, which is the preparation for the best night’s sleep. The first problem is this particularity of the pocket springs. They are not synchronized with each other, which is the deciding factor among all other types of mattresses with continuous springs. One gains the impression that these mattresses have no support and one slides with every movement, and that was indeed what led many people to get rid of them. This question has been resolved, although briefly, with the introduction of the Continental mattresses, which have firmer springs and provide greater support.
The long experience of coir mattresses (over 20 years) in recreation and hotel establishments, with the comfort sensation being the selected attribute for purchase, supports the real comfort of these mattresses, fit for the purpose intended.
Each person has a different idea of comfort. For cushions or settees, the idea is to sink into them and relax. For a mattress, the idea is to prepare the sleeper for the best night’s sleep possible. But we must remember that the sleeper will spend, within a certain period, a maximum of 6 consecutive hours on it, governed by our body’s necessity to turn or switch off from standing or sitting positions. So, a mattress will also be governed by the necessity to facilitate these movements.
Comfort
4.2. Durability and Longevity
Durability and longevity are important attributes to consider when procuring a mattress. Pocket sprung mattresses, judged by the weight and number of coils, are known for providing shape retention, high resilience, and the right level of support. Additionally, pocket springs improve the breathability of the mattress. Coir mattresses are generally considered more durable compared to other foam mattresses, as they have less foam content. Pocket springs are designed to maintain their dimensional stability and firmness for extended periods, resulting in higher life expectancies for these mattresses. They are often used in medical mattresses due to their ability to withstand rigorous disinfection methods used in hospitals. Medical mattresses typically have a longer useful lifespan than standard pocket sprung mattresses due to daily use. Unlike coir mattresses, pocket sprung mattresses can be used with adjustable bed frames and bases without casting. The coils in pocket sprung mattresses vary in design, resulting in limited and reduced creaking and jangling noises due to the enclosed springs that are not interconnected.
5. Unicorn Sale Promotions
In the case of Unicorn mattresses, the manufacture of the entire top dressing is subcontracted to a third party. The mattresses are returned to an inspector for a final lookover and then sent for packing. The management stands to gain GP% on the selling price of its Unicorn mattresses, over and above the GP% it receives from selling the other types of mattress that it manufactures. The management thinks it should only apply the flatter 50% discount on Unicorn mattresses, and not on pillow top mattresses. Their logic is straightforward. Unicorn mattresses use less fiber, since this type of people requires a firmer mattress. Also, less cloth materials are needed. All these factors make the making cost lesser. The company wants to give the discount out of consignment to all its centrally made Unicorn mattress agents. A couple of big agents buy directly from the company without asking for a credit line.
A flat 50% discount is going to be offered to promote the sale of Unicorn mattresses. A discount of one half is always attractive. It is also usually easy to work with in terms of calculating and paying it. However, as margins in the mattress business in general have increased, so the use of a flatter discount like that of 50% has decreased. A 50% discount involves cost compression: the expense is immediately absorbed in the form of a reduction in the sales amount.
5.1. Background and Context
At the beginning of the article, we would like to emphasize that no mattress can be paralleled to yoga as physical, mental, and spiritual health have been imparted to countless people all over the world. Yet, the present study has tried to quantify the extent of development with the development of the mind and body. We hope that the present comparative study of coir and pocket spring mattresses throws some light on the above-mentioned aspects.
One such area which comes under the bracket of accommodation is the field of mattresses. When people think of comfort, they prefer pocket spring mattresses over coir mattresses. They are luxurious and offer the highest comfort level. As such, different company advertisements repeat people to buy pocket spring mattresses which are comfortable as they have cured body pains such as back pain or arthritis, depending on the advertisement. If coir mattress sales have to be advertised from the health point of view, Yoga texts have to be referred to as they are not readily available. Available articles compare pocket spring or any type of mattress to the reader’s best of their knowledge. No known advertisement has ever compared coir mattresses to yoga in the places of unicorn sale promotions.
In this very competitive world, companies try various strategies to sell their products. Basically, the success of an advertisement principally depends upon the extent to which the needs of the customers are satisfied by the products or services. As one of such strategies, unicorn sales are held in various parts of Rajasthan, Maharashtra, and Gujarat. People from all over the country visit such places to buy ponies, horses, camels, and other animals including donkeys. Apart from shopping for such animals, people camp in such events for 9-15 days, living in tents or temporary huts. So, with a motive of promoting and selling products, utmost care should be taken by companies in various sectors such as food, clothing, and accommodation to provide the best of their services at these places.
5.2. Marketing Strategies and Impact
Promotion in the context of sales has a clear descriptive connotation. Words suggesting that retailers enjoy the relationship-building characteristics of their customers are often precipitated upon customers through their promotional activities – such that retail players display bags with unicorn symbols that project images of comfort and money-saving. The unicorns are well-known heraldic signs that now create a new expression of pricing promotional materialized illustrations. One of the common symbols for bed shops is the pocket sprung mattress. When bed shops have promotions or sales, the association of the big unicorn offers the pocket sprung mattress as the focus of sales promotions. The meaning of such symbols is in the context of what is promoted. Retail shops use these symbols in different ways. A composite combination of symbols and slogans is deployed as the means of promoting the sales and discount sales. With the right strategy behind them, promotions have the potential to transform a brand. After all, a brand is only as strong as the customer’s connection with it, and there is no stronger way to bolster that connection than by giving them what they want. When expense is the main concern, the opportunity to purchase quality is never more appealing.
Marketing strategy comprises the long-term vision and intended direction of the organization. Specifically, a marketing strategy is the strategy to reach, attract, and retain the identified potential institutional market, making use of the marketing and distribution mix. The concept of marketing promotion is depicted with the ‘7Ps’ – product, price, place, predicant (people, processes, and physical evidence), PR, personnel, and promotion and advertisement. Companies engaged in the sale of consumer durables need to depend upon promotion and advertisement, which support their standalone performance and look for growth prospects. Such performance and growth are reinforced through the choice and connotations of words and pictographic over a given period of time and space. Customers often ask the reason for a discount sale. The word “discount” by itself is not a totally adequate label to describe the vast and diverse range of motives for concessions and sales. As has been clearly demonstrated by Lambert, prices are adjusted downwards in response to changes in a variety of marketing situations, which are demanded by ‘Specific Consumer Behavior’. As a result, supervisors might choose varied words to reflect the diverse reasons for such a concession adequately. Therefore, 5P+ needs to be considered for the judgment of marketing conditions in retail sale promotions.